The new Rolex GMT Master 2 has been called the “waiting list” watch, a title that indicates the months you have to wait to get one, unless you are willing to pay a speculative price that is now almost double the fake Rolex list price. A bigger phenomenon than what happened two years ago with the launch of the Rolex Oyster Perpetual Cosmograph Daytona Steel and Cerachrom in steel and, more recently, with the Rolex Sky–Dweller Steel and Gold and which is expected to be repeated with the Rolex GMT Master 2 126710BLNR or Rolex Batman, presented at Baselworld 2019. The phenomenon of long waiting lists also involved Tudor and the Tudor Black Bay GMT for the first time.
Chance or coincidence? It is never a coincidence when the strategies are made in Geneva and the authors are Rolex (intended as a group in this case) or Patek Philippe, with the difference that the breadth of the range and the long waiting lists today see Rolex win. confined as it is, Patek Philippe, to betting on the Nautilus, whose reference 5711 in steel drives a price comparable to that of a Rolex Daytona in gold, not to mention the price list achieved by a Patek Philippe Nautilus 5712/1A–001 or by a Patek Philippe Nautilus 5726/1A–014. The logic is always the same: to create a formidable expectation and feed it, a policy that inexorably unbalances supply and demand, and causes the market price to skyrocket.
The perfect strategy implemented by Rolex.
Even before the product speaks, the new Rolex GMT Master II “Pepsi” 126710 BLRO, we need to talk about the teasing and presentation strategy of an object awaited by Rolex replica watches watch lovers. As mentioned, the strategy adopted follows the one implemented successfully with the Sky-Dweller, with the substantial difference that the Rolex GMT Master 2 has a load of history and a charm that the Sky-Dweller cannot boast.
A few days ago I saw a video, which you can also access by clicking here, in which a former American soldier had a 1960 Rolex GMT Master appraised by Antiques Roadshow and exhibited it at a fair in the United States.